The ROOF Initiative C.I.C. is an award winning community interest and social mission business delivering a proven business model of revenue generated by the manufacture and sale of World class products.
The ROOF coatbag is our innovative launchpad product made by a team of amazing people trained in-house by their peers for meaningful employment as a direct result of your purchase. When you buy a ROOF coatbag, not only are you investing in your own warmth and safety in the great outdoors, but you're paying it forward for someone less fortunate with skills and a job and a future.
ROOF COAT BAG
An all weather urban coat with integrated sleeping bag. Quality guaranteed. Designed and made in the UK.
Currently undergoing accreditation tests for water, fire and slash proofing, moisture wicking, safety to freezing temps (stats still pending). Sharps proof pockets, military grade strong zips and fittings. Fully washable, lightweight, portable (converts to cross body bag format) and with a lifetime guarantee.
Optional patented tested and life saving internal stab proof panels.
Currently available in size XL only. Graded ROOF units from baby to babe in arms, pregnant woman, wheelchair user, elderly, toddler and disabled under construction. Customised ROOF design variations and colours available on demand.
Unique serial number and history tag traceability (interactive website to follow).
Donate today and #payitforward on a ROOF for a homeless person.
Sponsor a ROOF COAT BAG
Our business is funded through sales and sponsorship.
We are always actively seeking business sponsorship to pay forward on the training and employment of people at risk of or currently experiencing homelessness.
We believe in sustainability and collaboration so if this social mission fits with your personal or business ethos and you'd like to be responsible for enabling a person to join the mainstream, please get in touch.
£495 sponsors one ROOF COAT BAG. We make the product using new, not donated, materials and we send each one out with a lifetime repair guarantee. We will donate the ROOF COAT BAG you sponsor in your name, or not. You can make it part of your CSR and PR visibility, or not.
Whichever way you prefer to play it, we guarantee that your sponsorship contribution will pay forward on the training, employment and rehabilitation of a homeless person and you will have changed their life for good.
We're not here to undermine the need for social housing, we're not here to make life on the street so comfortable that a person wouldn't want to leave it (yes we really have received such comments....). We are here to create opportunities for people living rough to get back on their feet, have the means to afford to live in decent long term accommodation, pay their bills and support themselves.
While we wait for change to happen for the homeless through mainstream channels; while we wait for charities and their government funders to change the parameters within which they allocate money; while we wait for forward thinking decision-makers in government to see how terrible life really is for people so desperate they have to live their lives on the street, we will pursue our mission to provide every homeless person with a ROOF and the basic human right of warmth, safety and comfort. ROOF is so much better for mental and physical health and well-being than a flimsy tent, cardboard mattress and street vent and so much better than being invisible.
No matter what the official statistics say, homelessness is now a first world epidemic and its time to take positive action.
Beam.org SURVEY Jan 2020
The average adult can only afford housing for 2.5 months if they lose their job. A new survey suggests that many people worry about losing their home if their financial situation changes.
Click image to read more.
"The research behind the report took a case study approach and showed that in the period up to 2015, it costs approximately £20k per year to support a rough sleeper and the breakdown on how that figure was reached can be found page 13 in terms of further info.
For Crisis as an organisation, stopping homelessness happening in the first place is our preferred option and the report also includes a figure of how much it costs to prevent a person's homelessness in the first place which is £1426 per year." Crisis quote
One ROOF COAT BAG costs a sponsor £495. The public purse would save in the region of £20,000 if we give a homeless person a ROOF COAT BAG and the opportunity to train for a job.
Its a no brainer.
Welsh Government and SMART INNOVATION for social enterprise growth
ROOF coat bag on S4C (Welsh speaking) news, April 2019
From homeless to helping the homeless (radio interview)
ROOF coat bag on RTUK news
The Independent: stats on homelessness in England and Wales
Featured in the Guardian online, March 2019
The cost of homelessness
Chivas Venture Competition 2018/19
First hand experience
ROOF Coat bag featured in ITV News (UK) special
Crisis report on homelessness, 2015